Cult eyewear label Gentle Monster goes tiny with its ‘13’ Collection for kids
Strictly for ages 12 and below only.

Coco modelling the Newturtle. (Photo: Gentle Monster)
The idea of sunglasses for children may bring back childhood memories of chunky heart-shaped shades or superhero-inspired glasses, but you won’t find anything ‘cartoony’ in Gentle Monster’s first Kids Collection.
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Shrinking down six of their signature designs – Chapssal, Eastmoon, Jackbye, Newturtle, Peggy, and Ribbon – from their 2019 ‘13’ collection, the cult eyewear brand hopes to encourage kids to express their unique styles through this mini collection.
See the world through her rose-tinted glasses in these imaginative campaign photos.
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