Article Creation for Lifestyle

Normally when writing a public communication piece you want to be looking at examples to get a feel for their tone. However, with newspapers there is also a need to think about the range of reliability that they represent. 

1. When thinking about the press, we could look at it as a spectrum on the basis of reliability due to the variety of articles and news outlet
2. Inform and educate readers about current events whilst being unbiased.  
3. Be written using formal and professional language (local papers can be conversational).
4. Have a single subheading/kicker paragraph at the beginning. 
5. Use little visual illustrations. They may use one or two images related to the story. 
6. Have a wider audience, unless they are on niche topics (sports, business).