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Johnnie Walker master blender Emma Walker (no relation to the Johnnie Walker family) has partnered Italian perfumer Antonio Gardoni of Bogue Profumo to present a designer scent “crafted with the single intention of conveying the rolling waves of flavour experienced when tasting Johnnie Walker Blue Label”. The fragrance aptly pays homage to the whisky’s depth of flavour, delivering an olfactory experience that is just as complex, luxurious and intriguing.

“We selected top notes of bergamot and lavender, and base notes of vanilla bourbon, tonka beans and iris to create overlapping waves of scent that seem to appear and disappear,” revealed Gardoni.

A sonic escapade awaits guests next. A specially commissioned 3D audio soundscape conveys the flavour narrative of the bottle through its hypnotic swells, right before guests partake in the main highlight: Tasting their first dram of Johnnie Walker Blue Label.

“We selected top notes of bergamot and lavender, and base notes of vanilla bourbon, tonka beans and iris to create overlapping waves of scent that seem to appear and disappear,” revealed Gardoni.

A sonic escapade awaits guests next. A specially commissioned 3D audio soundscape conveys the flavour narrative of the bottle through its hypnotic swells, right before guests partake in the main highlight: Tasting their first dram of Johnnie Walker Blue Label.