Mediacorp, Lazada team up again for upcoming 9.9 LazMall Big Brands Sale and Online Tech Show

Looking to get the best shopping deals online? The 9.9 LazMall Big Brands Sale will be taking place from Sep 9 to Sep 13. 

The sale will feature some of the biggest discounts across 18,000 brands on LazMall, including Dyson, Braun, Philips, Bose and LEGO.

This sale also includes the third installation of the Lazada Online Tech Show in 2020, which hones in on the best deals in electronics on the e-commerce website.

Following the success of Lazada’s first content-commerce collaboration with Mediacorp for the inaugural National Day Mega Sale last month, the two have partnered up again for this highly anticipated sale..

All pre-sale specials and deals will be unveiled on Sep 2 through both Mediacorp and Lazada’s platforms.

“Mediacorp is glad to partner Lazada to deliver demonstrably positive results using the strength of our content and network. Both Mediacorp and Lazada share a mutual passion for innovation solutions for shoppers and businesses,” said Parminder Singh, Mediacorp’s Chief Commercial and Digital Officer.

“This partnership has created a new playbook for driving commerce using content solutions. It also demonstrates the power of omni-media storytelling for omni-channel retail success. We look forward to further strengthening the economic engine of the nation with more of such partnerships and innovations.”

“With our strong joint content network, we saw how Singaporeans engaged in games and shopping activities on Mediacorp and Lazada’s platforms. And we were especially heartened to see support for local brands,” said Carey Chong, Lazada Singapore’s Chief Operating Officer. “Engagement and awareness for our first partnership far exceeded our expectations so this time, we are bringing our highly anticipated Online Tech Show and 9.9 LazMall Big Brands Sale together.”