Blackpink’s Rose named as global ambassador for jewellery house Tiffany & Co
After the appointment of Chinese singer Jackson Yee in 2020, Rose is the second Asian celebrity chosen as a Tiffany & Co ambassador.
Rose will make her debut as global ambassador of Tiffany & Co in the house's 2021 HardWear campaign. (Photo: Tiffany & Co)
Blackpink member Rose has been named global ambassador for Tiffany & Co, the New York jewellery house announced on Wednesday (Apr 21).
The New Zealand-born K-pop star, whose real name is Roseanne Park, is the second Asian celebrity to be appointed global ambassador of the brand. The first was Chinese singer Jackson Yee, who was appointed in 2020.
Rose will debut her new role in the 2021 Tiffany HardWear digital campaign, which will be rolled out across Tiffany’s channels on Friday.
Based on a 1971 bracelet from The Tiffany Archive, the Tiffany HardWear collection is inspired by the edge and energy of New York City. The campaign highlights the collection’s gauge links and industrial shapes, featuring bold designs that play with tension, proportion and balance.
Rose wears the collection’s graphic 18K yellow and rose gold links accented with pave diamonds. Tiffany chose Rose to star in the campaign for her “bold personality and modern style influence”, the brand said in a press release.
“I’ve always loved wearing Tiffany jewellery. To be part of an iconic brand that has been part of my life for a long time makes it much more special to me,” Rose commented. “I am very honoured and excited to be a part of the HardWear campaign and I can’t wait for everyone to see it.”
Rose, who dropped her first solo single album titled R in March, is also a global ambassador for fashion house Saint Laurent. Her fellow Blackpink members also front other luxury brands – Jennie for Chanel, Jisoo for Dior and Lisa for Celine.
